Scott’s The Writing GuyTM. He’s also the CEO and co-founder of Write for Results.
He helps professionals — eg lawyers, accountants, engineers, consultants — engage their clients and prospects through the written word.
He's helped one of the Big Four accountancy firms double its tender win-rate, and recently helped another client explode its win-rate from 14% to 70%, after working with its board for just two days.
In the last 15 years, Scott has travelled the world training over 5000 professionals in persuasive, empathic writing, including staff of The Economist Group and three ‘magic circle’ law firms.
A couple of years ago it dawned on Scott that most people were struggling with the same writing issues. Whatever the industry and wherever in the world he worked, there they were again. And again. The Nasty Nine.
Nail The Nasty Nine and you‘re on your way to becoming a much better writer. Scott’s wish for you is simple: buy this programme and see your writing — and results — transformed.
The guiding principle of his work is that the ability to write well is neither an innate gift nor a Ninja-style black art, but a learnable skill. This programme — and his second book, rhetorica ® — a toolkit of 21 everyday writing techniques — is his contribution to humanising business/corporate communications. When we write Human, we make an authentic connection with our reader or client, and business follows.
As his good friend, Penny Power OBE, says: ‘Business is personal’.
Talking of personal, Scott lives in London and is married, with three grown-up children.